Wednesday, January 24, 2007

Why save books? Nobody reads them anyway.

Who has the time or attention span for a book anymore? We need our information in short, timely and tasty bite-size nuggets. Oh, and it better be customized to our personal needs, or we'll find someone else who can provide it. Don't offer us something market research shows our demographic doesn't want.

Have you seen this yet?
http://www.robinsloan.com/epic

It's a not-too-far-fetched view of just where we're heading. All your content tailored to your needs. Or rather, tailored to what certain algorhythms tell you your needs are.

So, when you can know precisely what you're told you want to know at the very moment you're told you should know it, why would you want to read a long protracted series of ideas or concepts by someone who hasn't done any research about just what kind of content you want?

Does Amazon even sell books anymore?

No comments: